Presales Journey To The New Normal: How We Are Getting There

Published on: January 24th, 2022
Updated on: January 25th, 2022

In the beginning of this century, we did not have the word “pandemic”, “lockdown” or “quarantine.” In fact, last year, we hoped that it would be temporary. Today, we are slowly stepping out of it and into the post-pandemic world, where its shape is still being formed.

We have a new way of working, but is it really new? Before the pandemic, most employees worked 9-5 every day in an office environment. It was very structured, with activities scheduled during particular times of the day.  You were either in the office or at home, and there was a clear separation between work and life. This was the norm for many years, and many didn’t question it.

Today, many are working from home, from coffee shops, from their cars. We have more flexibility than ever before. How does this impact the presales industry?

Presales are the backbone of any organization. No matter how strong and powerful your team, the presales team is what keeps your business standing tall and making money. In a world where a new pandemic exists every other week, presales teams have to find new ways to reach customers.

Explore New Strategies

Every business must find a new strategy for presales during times of pandemic. Following these steps will help your business to achieve the determined goals

Review your work process

To be successful, you need to have a solid understanding of your challenges and their magnitude. This will help you to identify the opportunities in presales for improvement. For example, if your sales are declining and you have no idea why, then it will be difficult to take action. But if you know that your sales are declining because of a missing feature in your product, then you can start to take action by building that feature after weighing the pros and cons.

New business strategies

A new business strategy is needed once you have reviewed your current strategy to understand its impact on your business. A POC management platform will help you make strategic data-driven decisions to ensure the needed stability and growth. 

Spot the growth opportunities:  

When it comes to exploring growth opportunities, the first step is to identify where you stand at present and where to focus upon for better growth opportunities. 

Effective marketing campaigns

Effective marketing campaigns are the best way to reach your target audience. It’s important to come up with data-driven marketing strategies. Following these strategies will help presales design an effective strategy.

Evaluate your goal alignment:  

Business leaders need to make sure that the goals and sales strategies are aligned. If there is a gap between the two, it will cause your team efforts to go in different directions. Additionally, you need to make sure that everyone is on the same page with their goals and expectations. The POC management will help to centralize the projects , which are often scattered across different locations and the company will have a chance to look at it in a new light.

Make changes as per results:  

Every organization must make strategic changes in its processes as needed. Depending on the audience’s response to your campaigns, you can make strategic changes in their process.

Spot the challenges beforehand:  

The best POC management tool can provide better visibility and face challenges with ease. It is a robust tool to collaborate with internal teams and customers without any friction.

Analyze the post-pandemic behavior of consumer 

The pandemic had a huge impact on the entire world. People’s mindsets changed, and businesses needed to change their processes as well. Businesses needed to understand their customers and what they wanted so they could give what the customers expected.

The following questions will help your business learn more about its clients and make sure that it stays afloat during such tough times:

  • Which customers did your business lose?  
  • Which new customer base can your business target?  
  • Are your products or services critically essential for your customers?  
  • Has the customer buying patterns changed since the pandemic?  
  • Have your customer’s pain points changed due to the pandemic?  

Like the economy, businesses have to adapt to new challenges and take measures to survive in the present scenario. If you are an entrepreneur, it is important to keep a close eye on the market and make changes accordingly.

The best POC management platform will help you to grow your business during difficult times like these. We have just the right solution for your business which you have a look at. 

Photo by Edwin Hooper on Unsplash

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