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    July 2021

    A paradigm shift from traditional POCs to POVs driven Sales engineering

    The question that is often discussed in sales engineering strategy discussions is – POC or POV? A Proof of Concept (POC) is an experiment executed with customers in a realistic controlled environment. This proves that the complex product features are simulated and can be useful and profitable. It is essential to understand how POCs work..

    July 26th, 2021
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