Why POC management is crucial for technical wins in enterprise sales

Technical win is the key deliverable in enterprise presales process. It is a challenging game, where sales engineering teams try to deliver more than what the customer asks for in order to fasten the sales process. Having the right knowledge about the customer business helps in understanding their requirements and guiding them through the complexity..

May 25th, 2021
Sale engineers presales management

The Most Promising Startup for Sales Engineers from America

Are you a sales engineering leader or sales engineer doing your research to figure out which Proof of Concept (POC) or Proof of Value (POV) tool is the best fit…

April 27th, 2021

Pudding got an upgrade, It is SUCCESS now.

When we founded Pudding 2 years ago, we wanted to solve the problems of Proof of Concepts (POCs). There were no tools around focussing on sales engineering problems. Some of…

April 5th, 2021
10 skills of Sales Engineers

10 Essential Skills of Sales Engineer – Part 1 of 2

Sales engineers (SEs) bridge the gap between sales and product development by having valuable product-related conversations with their customers. This helps them show the real value of the product and…

June 1st, 2021
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10 Essential Skills of Sales Engineer – Part 2 of 2

This is our second blog on the 10 essential skills of a sales engineer. The first blog talked about the significance of a sales engineer and how they act as…

June 9th, 2021

Upcoming Webinar on the best practices from industry experts on enterprise sales demo and POCs”

Product demos and Proofs of Concepts are the critical milestones in the enterprise sales cycle. They set the tone and pave the way for a successful relationship with your prospect.…

May 28th, 2021
Enterprise POC management platform

Five best practices for creating successful Proof of Concepts (POC) and Proof of Values (POV):

In order to bring a Proof of Concept to fruition, it is important to have a clear understanding of exactly what a POC should encompass and convey to your customer.…