Presales Enablement- A Definitive Guide To The Strategy And How It Works

If you’re in sales, you’ve probably heard of sales enablement. The term and process are growing in the industry, and for good reason. Sales enablement has a strong success rate when it comes to increasing win rates by equipping sales professionals with the right tools. Companies that put a strategy in place will see positive..

March 11th, 2022

Do’s and Don’ts for product demo environments

When demos are considered as one of the best ways to sell your product, they can also be a source of stress. There are certain things to make sure the…

March 3rd, 2022

How Sales Engineers can structure their Pre Sales “demo”

It’s important to remember that a demo is not simply demonstrating software. Its main purpose is to help the prospect understand how they could use the software to solve their…

February 10th, 2022

Presales Journey To The New Normal: How We Are Getting There

In the beginning of this century, we did not have the word “pandemic”, “lockdown” or “quarantine.” In fact, last year, we hoped that it would be temporary. Today, we are…

January 24th, 2022

A data driven guide to Sales Engineering

Data is cool. There’s no doubt about it: data can tell you more than just what’s happening right now – it can also help you forecast better results, get better…

January 7th, 2022

Prism of Presales

The presales process is the most critical part of selling an enterprise product. The presales prism separates the various steps and demonstrates why certain activities are necessary during each step.…

December 28th, 2021

5 strategies to master your demo discovery meeting

SEs usually puts in a lot of effort in rehearsing the demo, edit and re-edit until satisfied. But when it comes to discovery calls/meetings, many plan to speak off the…

December 17th, 2021

PreSalesTalks: Ending the Year Strongly

This blog is all about “Start strong, stay strong and finish strong”. It’s the holiday season, and a time of introspection as the calendar ends and we move to the…

December 11th, 2021

How to win against competitors in enterprise sales deal

Bob Hooey, an author and global speaker once said “If You Are Not Taking Care Of Your Customer, Your Competitor Will.” Nowadays, almost every deal goes through a competitive bake-off…

December 7th, 2021

How to nail your product demo

In presales, SEs spend a lot of time and effort in preparing and perfecting the demo. The demo makes a prospect to get excited and can be unique catering to…

November 23rd, 2021

How to create a ROI during a technical evaluation

Return on investment (ROI) is a key metric for every enterprise which helps them evaluate different products and pick the right one. The buyers of your product have to justify…

November 12th, 2021

Objection handling during the pre-sales meeting

Objection handling during the pre-sales meeting We all have come across objections during the pre-sales meeting with the customers. Objections are not necessarily bad, in fact, they enable the conversation…

October 28th, 2021

Why POC management is crucial for technical wins in enterprise sales

Technical win is the key deliverable in enterprise presales process. It is a challenging game, where sales engineering teams try to deliver more than what the customer asks for in…

May 20th, 2021
Sale engineers presales management

The Most Promising Startup for Sales Engineers from America

Are you a sales engineering leader or sales engineer doing your research to figure out which Proof of Concept (POC) or Proof of Value (POV) tool is the best fit…

April 27th, 2021

Pudding got an upgrade, It is SUCCESS now.

When we founded Pudding 2 years ago, we wanted to solve the problems of Proof of Concepts (POCs). There were no tools around focussing on sales engineering problems. Some of…

April 2nd, 2021

Qualification criteria to assign a presales engineer- in a demo and in POC

Presales and sales engineering professionals have reigned in managing a proof of concept (POCs) and product demos. The SEs can be grouped into two categories: Specialist SEs– Specialist SEs possess…

February 25th, 2022

How investing in SEs can influence sales conversions

Technology companies are constantly growing, and they are regularly reviewing the steps within the sales funnel to see what the fields will yield the most growth.  The board of directors…

February 18th, 2022

Improve Your Sales Visibility At The Start Of 2022

The science of sales enablement for sales engineers lies in the formula: planning, preparing and engaging. Now it’s time to classify the steps. The main element that makes sales planning…

February 4th, 2022