How to nail your product demo

In presales, SEs spend a lot of time and effort in preparing and perfecting the demo. The demo makes a prospect to get excited and can be unique catering to every customer. It provides an overview of your product and how each feature helps in addressing the customer’s concerns and their business needs.  The first..

November 23rd, 2021

How to create a ROI during a technical evaluation

Return on investment (ROI) is a key metric for every enterprise which helps them evaluate different products and pick the right one. The buyers of your product have to justify…

November 12th, 2021

Objection handling during the pre-sales meeting

Objection handling during the pre-sales meeting We all have come across objections during the pre-sales meeting with the customers. Objections are not necessarily bad, in fact, they enable the conversation…

October 28th, 2021

Why POC management is crucial for technical wins in enterprise sales

Technical win is the key deliverable in enterprise presales process. It is a challenging game, where sales engineering teams try to deliver more than what the customer asks for in…

May 20th, 2021
Sale engineers presales management

The Most Promising Startup for Sales Engineers from America

Are you a sales engineering leader or sales engineer doing your research to figure out which Proof of Concept (POC) or Proof of Value (POV) tool is the best fit…

April 27th, 2021

Pudding got an upgrade, It is SUCCESS now.

When we founded Pudding 2 years ago, we wanted to solve the problems of Proof of Concepts (POCs). There were no tools around focussing on sales engineering problems. Some of…

April 2nd, 2021
Time and task management

Optimizing Time and Task with POC management platform

Time and task management are wired to everything we do in our professional lives. Sales engineers are skilled in utilizing advanced tools that maximize their efficiency, productivity, and performance to…

October 13th, 2021
Channel Strategy in Sales

Channel Strategy in Presales

Implementing a channel sales strategy requires research and planning. To adopt more channels, Sales Leaders and the sales team evaluate. They do so by signing up with which partner and…

September 9th, 2021

A paradigm shift from traditional POCs to POVs driven Sales engineering

The question that is often discussed in sales engineering strategy discussions is – POC or POV? A Proof of Concept (POC) is an experiment executed with customers in a realistic…

July 26th, 2021