When we founded Pudding 2 years ago, we wanted to solve the problems of Proof of Concepts (POCs). There were no tools around focussing on sales engineering problems. Some of the most pressing problems we focussed on solving were: How do sales engineering managers get continuous visibility into POCs (and POVs)? How do sales engineering..
Salesforce is considered as a “source of truth” for all sales related data in CRM. To maintain the spirit of “source of truth”, Pudding supported 2-way sync since beginning for…
Sales Engineering is one of the few jobs involving sales and engineering practices to reach potential customers. It exists in the enterprise B2B (business-to-business) sales pipeline and involves a multi-step…
The discovery call is the first call with a potential customer to move forward in the sales process. It is an opportunity to identify why the customer needs your product…
Demo presentations are the window of opportunity to showcase the solutions your product offers for solving business problems. Let’s look into some tips to pull off a great demo. 1.…
A productivity tool is any software that helps professionals get more work done in less time. Over time, we have developed strong preferences over a few productivity tools as they…
