February 2022

Qualification criteria to assign a presales engineer- in a demo and in POC

Presales and sales engineering professionals have reigned in managing a proof of concept (POCs) and product demos. The SEs can be grouped into two categories: Specialist SEs– Specialist SEs possess deeper knowledge about a specific product from the organization. They are less in number when compared to generalist SEs with higher salaries. Generalist SEs– Generalist..

February 25th, 2022

How investing in SEs can influence sales conversions

Technology companies are constantly growing, and they are regularly reviewing the steps within the sales funnel to see what the fields will yield the most growth.  The board of directors…

February 18th, 2022

How Sales Engineers can structure their Pre Sales “demo”

It’s important to remember that a demo is not simply demonstrating software. Its main purpose is to help the prospect understand how they could use the software to solve their…

February 10th, 2022

Improve Your Sales Visibility At The Start Of 2022

The science of sales enablement for sales engineers lies in the formula: planning, preparing and engaging. Now it’s time to classify the steps. The main element that makes sales planning…

February 4th, 2022