Product demos and Proofs of Concepts are the critical milestones in the enterprise sales cycle. They set the tone and pave the way for a successful relationship with your prospect. In this webinar, we’ll be bringing together two experts who are going to discuss the best practices you can use to propel your presales deals forward in the pipeline.
Peter Cohan, will share his expertise on how the sales team should organize a Demo to yield better results.
Peter Cohan is the founder of The Second Derivative and the author of The Great Demo! methodology for software sales and marketing improvement. After years of working with various companies as a consultant, he founded The Second Derivative to help improve sales and marketing results of software organizations – primarily through improving demonstrations.
Vik Arya, will enlighten us with profound knowledge on Proof of Concepts, and what metrics should sales engineering teams consider for proper growth of the business.
Vik is the CEO & Co-founder of Success – a go-to platform for Sales Engineers. Before Success, Vik worked in sales engineering leadership roles for many years. For around 15+ years Vik worked as a sales engineer for many enterprise companies.
A product demo is a tool to showcase what your product can do — it’s also an important opportunity to show buyers just how your team brings value to their business. Meanwhile, a proof of concept is the ultimate level in negotiation: it shows buy-in from everyone involved. It ensures that your solution is well received by the buyer after technical evaluation.
To register for the webinar: https://www.success.app/webinar-winning-demo-poc/
We built and launched Success SaaS platform because almost every technology B2B deal goes through a painful and expensive process called Proof of Concept (PoC). A successful PoC requires efficiency, visibility and collaboration with internal teams and customers that is missing in other solutions. PoC “success” is a mandatory requirement for closing a deal that..
When we founded Pudding 2 years ago, we wanted to solve the problems of Proof of Concepts (POCs). There were no tools around focussing on sales engineering problems. Some of the most pressing problems we focussed on solving were: How do sales engineering managers get continuous visibility into POCs (and POVs)? How do sales engineering..