This is our second blog on the 10 essential skills of a sales engineer. The first blog talked about the significance of a sales engineer and how they act as…
In presales, SEs spend a lot of time and effort in preparing and perfecting the demo. The demo makes a prospect to get excited and can be unique catering to…
Technical win is the key deliverable in enterprise presales process. It is a challenging game, where sales engineering teams try to deliver more than what the customer asks for in…
Bob Hooey, an author and global speaker once said “If You Are Not Taking Care Of Your Customer, Your Competitor Will.” Nowadays, almost every deal goes through a competitive bake-off…
In order to bring a Proof of Concept to fruition, it is important to have a clear understanding of exactly what a POC should encompass and convey to your customer.…
This blog is all about “Start strong, stay strong and finish strong”. It’s the holiday season, and a time of introspection as the calendar ends and we move to the…
Are you a sales engineering leader or sales engineer doing your research to figure out which Proof of Concept (POC) or Proof of Value (POV) tool is the best fit…
SEs usually puts in a lot of effort in rehearsing the demo, edit and re-edit until satisfied. But when it comes to discovery calls/meetings, many plan to speak off the…
Sales Engineering is one of the few jobs involving sales and engineering practices to reach potential customers. It exists in the enterprise B2B (business-to-business) sales pipeline and involves a multi-step…
The presales process is the most critical part of selling an enterprise product. The presales prism separates the various steps and demonstrates why certain activities are necessary during each step.…
