Sales Engineers present product demos all the time in conference rooms, trade shows, over online meetings, webinars and so on. It is one of the early activity in enterprise sales…
If you’re in sales, you’ve probably heard of sales enablement. The term and process are growing in the industry, and for good reason. Sales enablement has a strong success rate…
When demos are considered as one of the best ways to sell your product, they can also be a source of stress. There are certain things to make sure the…
Presales and sales engineering professionals have reigned in managing a proof of concept (POCs) and product demos. The SEs can be grouped into two categories: Specialist SEs– Specialist SEs possess…
Technology companies are constantly growing, and they are regularly reviewing the steps within the sales funnel to see what the fields will yield the most growth. The board of directors…
The science of sales enablement for sales engineers lies in the formula: planning, preparing and engaging. Now it’s time to classify the steps. The main element that makes sales planning…
It’s important to remember that a demo is not simply demonstrating software. Its main purpose is to help the prospect understand how they could use the software to solve their…
In the beginning of this century, we did not have the word “pandemic”, “lockdown” or “quarantine.” In fact, last year, we hoped that it would be temporary. Today, we are…
Data is cool. There’s no doubt about it: data can tell you more than just what’s happening right now – it can also help you forecast better results, get better…
The presales process is the most critical part of selling an enterprise product. The presales prism separates the various steps and demonstrates why certain activities are necessary during each step.…
