Sales Engineering is one of the few jobs involving sales and engineering practices to reach potential customers. It exists in the enterprise B2B (business-to-business) sales pipeline and involves a multi-step…
This blog is all about “Start strong, stay strong and finish strong”. It’s the holiday season, and a time of introspection as the calendar ends and we move to the…
The discovery call is the first call with a potential customer to move forward in the sales process. It is an opportunity to identify why the customer needs your product…
SEs usually puts in a lot of effort in rehearsing the demo, edit and re-edit until satisfied. But when it comes to discovery calls/meetings, many plan to speak off the…
Demo presentations are the window of opportunity to showcase the solutions your product offers for solving business problems. Let’s look into some tips to pull off a great demo. 1.…
The presales process is the most critical part of selling an enterprise product. The presales prism separates the various steps and demonstrates why certain activities are necessary during each step.…
A productivity tool is any software that helps professionals get more work done in less time. Over time, we have developed strong preferences over a few productivity tools as they…
Data is cool. There’s no doubt about it: data can tell you more than just what’s happening right now – it can also help you forecast better results, get better…
A Sales Engineering (SE) leader plays a pivotal role in the success of a presales team. Sales Engineers rely on their leaders to perform crucial sales engineering duties. They can…
In the beginning of this century, we did not have the word “pandemic”, “lockdown” or “quarantine.” In fact, last year, we hoped that it would be temporary. Today, we are…
